SMZ Advertising has been an important part of Michigan' s advertising agency landscape since 1929. For more than 77 years the agency's success has been rooted in the philosophy that powerful ideas and creativity are at the heart of what we offer. The purposeful pursuit of the unique, the fresh, the unexpected has helped to build brands, drive traffic, and change opinions for clients throughout Michigan and around the country.

"Whatever it takes" to achieve client goals dictates the way we do business. Our conscious commitment is to provide any and all of the services necessary to get results.

            We place great value on the quality of our work and the partnerships we develop with our clients. To that end, we believe in the critical importance of providing any and all of the high quality people, specialized services, and in-house resources needed to service every account, large and small, fully and professionally.

Developing effective marketing campaigns begins with consideration of target audiences and with recognition that our client will need to position their organization and communicate their message to the disparate needs and perspectives of widely diverse audiences. And since media alternatives have become as fragmented and diverse as the audiences they reach, it is necessary to utilize a combination of vehicles to reach targets effectively.

That's why we strongly believe that effective marketing no longer encompasses only traditional advertising. Rather, a mix of disciplines - from media advertising to direct marketing to event marketing to new media - becomes critical to reaching multiple, diverse targets. The key is to deliver a consistent message in the marketplace... to coordinate the communications mix so tightly that the audience can look from medium to medium, from program to program and instantly see that the organization is speaking with "one clear voice" - no matter how many media and how many marketing activities are being utilized.